A Day in my Life in 2033
It’s Wednesday morning in 2033, and I wake up in my Amalfi Coast home. From the artwork on the walls to the smallest details, everything here conveys the story of a life lived with purpose.
I get dressed in a vegan leather Chloe blazer and my mother’s antique silk shawl from India. The combination of contemporary and tradition symbolizes my journey, but I wonder if I’m balancing things well, or if I’ve lost touch with what used to make me feel alive. In moments like this, I remember singing and dancing for the sheer joy of it, something I’d lost in the rush of developing my profession.
But there’s a constant pull: how can I meet corporate expectations while remaining true to my passion for doing good in the world? The weight of corporate expectations—client demands, investor pressure, and personal ambitions—makes me wonder if the success I’ve strived for has come at the expense of my integrity.
I am constantly working to reach a stage in my life where I can work for six months and then travel for the rest of the six months, exploring hidden gems, absorbing culture, and embracing diverse stories in ways that enrich both my life and my creative process. My family has always been there to support me, which is why I aim to achieve this work-life balance. While the customers, coworkers, and communities with whom I collaborate profit from the ideas I implement.
In the meeting room, presenting my latest project, I exude a quiet confidence that has replaced my former uncertainty.
I recall my time at UAL when I was developing my regressive design research technique. What was previously unsure and uncomfortable has become a guiding force in my work and identity as a designer; my approach to a project is my unique selling point. UAL has not only shaped my professional position but also established me as an engaged researcher and thinker in the creative sector.
I live like the main character in a fairytale, not because everything is flawless, but because I write my own story, balancing achievement with being true to myself.
Workshop Task
Brand: HP
Using the fairytale model to plot the narrative arc of the brand story through an illustrated and captioned storyboard –