Category: Unit 2

Week 3: Audience Engagement/Behaviour Change

Behaviour Change Workshop

Task: Use either the ‘Three Brains’ Model or Cialdini’s Six Principles to map how behaviour change principles were effectively used in Amarula’s #NameThemSaveThem campaign.

Analyzing the #NameThemSaveThem campaign using the Three Brain Model.

Credits: Namrata Krishna (2025) Behaviour Change[Workshop]. UAL London College of Communication. 17 February.

Creative Coding Workshop

With Oswin Tickler – Designer & Educator

The workshop involved –

  • Understanding how creative code works in relation to print
  • Creating visual assets to be used in an existing piece of code to generate collaborative designs using HP Spark Software.
  • An activity to understand coding logic by generating visual results based on the received codes
  • Using the coding language p5.js. to generate basic variable designs
Activity to understand coding logic

Collaborative Design Process

  • Design shapes on 100×100 artboards on Illustrator
  • Ensure all of the shapes are of the same colour and make it spot color with a specific name (as whatever you have mentioned in the code)
  • Convert all artwork into outlines and export as PDF
  • Plug in a dynamic image channel into Indesign using HP Spark
  • Connect the code to the channel using Dynamic personalization settings (connect it to the compiled pdf file)
  • Replace the number of pages in the code based on the total pages of the PDF

I believe creative coding is an efficient means of generating randomised versions of a set of designed assets, featuring varying colours and locations, and therefore, it can be employed to create multiple compositions rapidly. A great example is Oswin’s earlier explorations for the work titled “Glitch”.

For this work, the assets were created in Illustrator and exported as white PNG files. The colors were then modified using the code itself. Once the code is functioning properly, you can generate numerous colors and various combinations using the same set of designed assets.

This approach also enhances personalisation; Oswin’s work for the BAFTA Awards involved using coding to generate 2,500 unique covers created from fixed assets and produced at random.

Unique covers for BAFTA across their 2023 awards ceremonies by Oswin Tickler

Finally, the workshop ended with writing a basic code and playing with it to generate shapes with varying colours and positions using p5.js. While this is a free online coding platform (limited storage), Processing is a better option as it’s a software where more assets can be used. This is what I ended up creating. It was lovely to revive memories of coding from the 10th grade(JavaScript). I had never thought that it could be used in the creative field, and this workshop has opened my eyes to re-evaluating how any of the skills that I have gained till now can be used in my projects.

Links:
SuperMundane
Fedrigoni
Eye magazine
Fedrigoni 365 (366)

Credits: Oswin Tickler (2025) Creative Coding[Workshop]. UAL London College of Communication. 19 February.

Week 1: What do you want to do with your MA?

Workshop + Homework Task

I aspire to work with leading branding agencies such as &Walsh, Landor, Wolff Olins, and Pearlfisher—studios celebrated for their innovative approach to branding, as well as their expertise in packaging and advertising. Among the branding agencies identified through my Industrial Intellignce Audit, &Walsh stands out as my primary source of inspiration. As a women-led agency, their bold, unapologetic work speaks volumes. Jessica Walsh, in particular, has influenced me deeply through her fearless expression of opinions on sensitive social issues. I’ve followed her journey since she collaborated with Stefan Sagmeister, admiring projects like the Beauty book and Type of Feeling.

My ideal work environment fosters fresh, experimental branding over conventional corporate aesthetics. While collaborating with major clients is exciting, I am most drawn to studios that push creative boundaries and produce visually distinctive, culturally conscious work. I hope to join an agency that balances meaningful, not-for-profit projects with commercial endeavors. I am looking for a flexible role where I can apply my skills across branding, graphic design, illustration, and publication design while also delving into packaging, advertising, and motion. 

Through my MA, I intend to create branding work that feels bold and impactful, featuring strong visuals and experimental typography. While my current portfolio is versatile, I want to explore more art-direction led, branding-specific projects in a professional context. Award briefs provide the perfect opportunity for this growth. I have selected briefs that fill specific gaps in my portfolio: a pattern-based visual identity (Hearst), beverage branding (Suntory), art design and typography-focused packaging (Pentawards), and a campaign project with the potential to be a standout, career-defining piece (Yahoo).

For my strategy, I would like to take Jessica Walsh’s portfolio advice and focus on developing these four high-quality projects rather than prioritizing quantity. Additionally, I believe my past projects hold significant potential, and I plan to refine them based on insights gained throughout this term. I am also in the process of building my personal website, which I will update as I complete these projects, ensuring it reflects my evolving skills and creative direction.

Links:
MA GB+I Branding, Marketing and Design Research Resources
London + UK Design Groups / Branding Agencies /Advertising Firms
International Directory of Design Groups / Branding Agencies / Advertising Firms
Branding Agency Roles + Responsibilities