Week 5: Brand Experience SELF-CONFIDENCE LOOKS GOOD IN ANY COLOUR Selfridges Selfridges Experience Mapping Floor Mapping My spread Template Zine (Front) Zine (Back) The Zine The Journey 1. Starting Page 2. Lower Ground Floor 3. Ground Floor 4. First Floor 5. Observation filler Page 6. Second Floor 7. Third Floor 8. Fourth Floor 9. Insight Page 10. Last page