Week 3: Audience Engagement/Behaviour Change

Behaviour Change Workshop

Task: Use either the ‘Three Brains’ Model or Cialdini’s Six Principles to map how behaviour change principles were effectively used in Amarula’s #NameThemSaveThem campaign.

Analyzing the #NameThemSaveThem campaign using the Three Brain Model.

Credits: Namrata Krishna (2025) Behaviour Change[Workshop]. UAL London College of Communication. 17 February.

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